Peru to be promoted as a megadiverse tourism destination in Spain

Peru’s Tourism and Export Promotion Board (Promperu) will promote the country as a megadiverse tourist destination during “Fitur 2011,” the International Tourism Fair that will be held in January in Spain.

Fitur 2011 is organized by Madrid’s Trade Fair Park (Ifema) and will take place from January 19 to 23 in Madrid.

The main purpose of Promperu’s participation in this event is to boost the promotion and positioning of Peru as a megadiverse and multidisciplinary tourist destination, reported Andina.
Promperu will also promote other types of tourism which can be done in the country such as archaeological, adventure and nature tourism, as well as cultural, urban and gastronomic tourism.

Fitur is a meeting point for tourism professionals where they can establish lines of action, strategies and business alliances to energize and consolidate tourism business, fulfilling the changing demands of the market.

Tourism promotion agencies, operators, hotels, travel agencies, consultancies and experts in international tourism management and development will all meet in Madrid for Fitur, which celebrates its 31st edition.

Last year Fitur gathered 10,966 exhibiting companies from 166 countries and regions, 124,644 professional participants and 7,532 journalists.


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